A veteran building software for the people the system tends to overlook.
I'm a veteran. I spent enough time inside the VA system to know what it costs you to fight for what you've already earned — usually a year of your life and most of your patience. I've watched shelter coordinators run a 200-volunteer operation out of a spreadsheet and a group text. I've watched parents of kids with developmental needs piece together tools that were built for someone else's child.
None of these problems are unsolvable. They've just been ignored — too small a market, too messy a workflow, too easy for the next pitch deck to skip. So I started building.
I study the problem before I write code. I talk to the people living it — the volunteer coordinator at 9pm covering a no-show shift, the veteran on year two of an appeal, the parent who needs the same story drawn five different ways before bedtime works. I ship when the tool actually helps, and I keep iterating until nobody has to apologize for it.
I don't pretend Craftloop is a 50-person company with a marketing department. It isn't. It's a veteran picking the work that matters and finishing it.
Three products today: VolunTails for animal shelters, VA Claim Path for veterans, and ViziTales for the parents, therapists, and educators helping kids learn through pictures.
If you're in one of those groups — or you watch someone who is, and you've been waiting for software that actually shows up — that's who I built this for.